TƯ DUY: Chọn Tương tác, Messenger hay Chuyển đổi Web? By ChapAllThay
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Nhiều khi chúng ta bắt đầu lên 1 camp mới, chúng ta lại tự hỏi chạy kiểu gì cho hiệu quả nhỉ? =))) Không chỉ người mới, có nhiều bạn tiêu hàng tỷ tiền quảng cáo, lúc chạy kiểu này hiệu quả, lúc chạy kiểu khác hiệu quả. Nên cứ loay hoay mỗi lần set camp mới, ko biết mình nên chọn kiểu gì ?

Trong bài này, chưởng môn sẽ chia sẻ cho các bạn cách tư duy làm sao để chọn kiểu chạy PHÙ HỢP với sản phẩm + hệ thống của bạn nhất sao cho hiệu quả nhé.

Ok theo chưởng môn ?

?Trước tiên chúng ta cần xét 4 yếu tố sản phẩm:

Phân khúc giá: Thấp (dưới 200k), Trung( 200 – 500k), Cao ( >500 ), Siêu cao cấp ( vài chục, vài trăm triệu hoặc ko có giá )

Vòng đời sản phẩm: 1 lần, vài lần, cả đời

Cần tư vấn: không, có

⁃ Yếu tố xây thương hiệu: không, có

? Chú ý: Quan điểm của chưởng môn là không bán lãi thấp, nên mặc định các sản phẩm lãi ít nhất x2,5 lần trở lên nhé

?Chạy tương tác khi sản phẩm:

+ giá thấp, trung

+ thường là bán 1 lần

+ không cần tư vấn bán hàng

+ ko có yếu tố xây thương hiệu. Mục đích duy nhất là bán hàng

?Nội dung bài quảng cáo ngắn gọn, đầy đủ thông tin sp, ct khuyến mãi, có thể kêu gọi chốt đơn ngay trên bài post để giảm tải cho vận hành.

?Chạy messenger khi sản phẩm:

+ giá trung, cao

+ bán vài lần

+ Cần tư vấn kỹ càng

+ có yếu tố thương hiệu

? Nội dung bài quảng cáo chỉ cần cuốn hút, có cảm xúc yếu tố bán hàng chỉ là phụ. Điều hướng khách hàng vào mess để tư vấn kỹ hơn, remarketing dễ dàng hơn.

Chạy chuyển đổi khi sản phẩm:

+ giá trung, cao, siêu cao

+ bán vài lần hoặc cả đời

+ có hoặc ko cần tư vấn

+ có yếu tố thương hiệu.

? Nội dung bài quảng cáo phải có cảm xúc cực mạnh, không cần yếu tố push sale ( đẩy về web thòng sau ). Càng tự nhiên, càng xúc động càng viral càng tốt.

Đây là cách tư duy phân tích thông thường mà chưởng môn hay áp dụng, khi phân vân phải chọn kiểu quảng cáo nào. Tuy nhiên để có hiệu quả tốt nhất, các bạn nên áp dụng linh hoạt. Có thể mix các kiểu lên camp khác nhau cho cùng 1 dạng sản phẩm, nhằm đem lại giá trị tối ưu nhất khi chúng ta chạy quảng cáo. Chúc các bạn một mùa sale cuối năm bội thu và thịnh vượng ????

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