KỸ THUẬT 3 BƯỚC MIX TARGET & CONTENT QUẢNG CÁO FACEBOOK ĐỂ 20Đ-10K / 1 BÌNH LUẬN
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Chào các bạn, từ trước đến nay khi các bạn đi học quảng cáo các thầy vẫn nói nhiều về target phải thế lọ thế chai, vẽ vời đủ các thứ hoặc viết nội dung thì phải xyz các kiểu… Chưởng môn cũng chẳng nói với các bạn là kiến thức các bạn học được là đúng hay sai, mà đa phần tôi thấy nó chỉ là bốc phét từ trí tưởng tượng các thầy ra thoai các bạn ạ =)))

Mà cứ cho là đúng ở phần nào đấy, thì thực tế rất khác kiến thức các thầy đang dạy về target hay content (khi mà khách hàng đang thay đổi và tiến hóa hàng ngày ). Nó sẽ giống như kiểu các bạn được cho học ở trường quốc tế kiến thức cao siêu #_VKL_ nhưng không thầy nào dạy các bạn ứng dụng, tư duy bản chất, hay kết hợp sao cho uyển chuyển thì cũng chỉ kiến thức cũ ( quá nhiều người làm thế roài ) hoặc kiến thức chết ( bạn ko biết ứng dụng sao cho hiệu quả ).

Với kỹ thuật 3 bước mix Target & Content quảng cáo Facebook dưới đây, nếu các bạn chịu khó thực hành nhiều lần, nó sẽ giúp các bạn có 1 kết quả quảng cáo vượt ngoài mong đợi. Ok let’s go

Mục lục [Ẩn]

  • 1 Bước 1: Tạo chân dung khách hàng từ target
  • 2 Bước 2: Nghiên cứu trend, chọn nội dung viral
  • 3 Bước 3: Đưa nội dung trend vào bán hàng
    • 3.1 Chia sẻ với bạn bè
    • 3.2 Có liên quan

Bước 1: Tạo chân dung khách hàng từ target

3 điểm quan trọng các bạn bắt buộc phải gạch đầu dòng được trong bước này

Độ tuổi, giới tính, 2-3 sở thích chính

Các vấn đề chính mà các độ tuổi thường quan tâm:

Độ tuổi từ 18 đến 24: Thế giới giải trí, sock, tình yêu, tình dục, phim ảnh, âm nhạc, idol

Độ tuổi từ 24 đến 34: phim ảnh, gia đình, thể thao, idol, khởi nghiệp, làm giàu, cơ hội, cảnh báo

Độ tuổi từ 34 đến 45: Phim ảnh, Kinh tế, tập đoàn, thời sự, chính trị, các thú chơi

Độ tuổi 45 đến hết: Các thú chơi, chính trị

Bước 2: Nghiên cứu trend, chọn nội dung viral

Để nhận biết 1 trend đang hot trên Social, chúng ta có thể dùng các tool sau đây

https://www.socialbakers.com/statistics/facebook/

https://www.youtube.com/feed/trending

https://trends.google.com.vn/trends/?geo=VN 

https://trends.google.com.vn/trends/trendingsearches/daily?geo=VN

Bạn hãy chọn ít nhất 2 trend phù hợp với độ tuổi của tập khách hàng của bạn, nhớ rằng phải chọn chính xác được trend mà ĐỘ TUỔI khách hàng đang quan tâm. Điều này quyết định rất nhiều về content của các bạn sẽ thiên biến vạn hóa như thế nào cho phù hợp với trend. Nếu còn lấn cấn, hãy thử hỏi 1 vài người bạn mà bạn biết về Trend bạn định khai thác ví dụ: Tại sao họ thấy hay ? Ấn tượng nhất với nhân vật nào ?

Bước 3: Đưa nội dung trend vào bán hàng

Đưa một nội dung bắt trend vào bán hàng sao cho khách hàng đọc cảm thấy thú vị và dừng lại ở mẫu quảng cáo của bạn là một kỹ thuật đòi hỏi bạn cần tư duy rất nhiều. Thường thì phải làm nhiều lần mới nhuần nhuyễn, vì vậy để bắt đầu tốt nhất bạn nên là thử 3 4 mẫu quảng cáo để test ngân sách nhỏ, cái nào có bid thầu rẻ nhất thì đem ra vit camp x10 x20 ngân sách

Ở đây, tôi sẽ ví dụ cho các bạn 1 trường hợp để các bạn dễ hình dung. Ví dụ tôi có 1 sản phẩm trị mụn bán cho nữ tuổi từ 24 đến 34. Sau khi nghiên cứu trend tôi thấy phim GẠO NẾP GẠO TẺ đang là hot trend với chị em, và tôi sẽ làm nội dung mix với trend này.

Nhớ Photoshop cho Minh có mấy cái mụn ở mặt nhé, lấy ảnh này làm ảnh chính của mẫu QC, các ảnh sản phẩm để ở phía sau =))

Các title cho bài viết quảng cáo tôi có 1 số gợi ý:

  • Gạo Nếp Gạo Tẻ – Lý do Minh bị ba của Nhân đuổi ra khỏi nhà
  • Bật mí: Minh bị ba của Nhân đuổi thẳng cổ ra khỏi nhà trong Gạo Nếp Gạo Tẻ vì …
  • Tại sao Minh đau khổ ra khỏi nhà Nhân vì bị đuổi ?
  • Hé lộ: Gạo Nếp Gạo Tẻ, Minh xinh đẹp thôi vẫn chưa đủ vẫn bị đuổi ra khỏi nhà…

Phần nội dung thì chắc các bạn biết phải viết gì rồi chứ =)) tự diễn giải nốt nhé ? Còn nếu các bạn thầy khó quá, kiểu ép học sinh giỏi toán làm văn thì tốt nhất các bạn gạch đầu dòng rồi đi thuê người khác viết. Have fun

NOTE: Với những bạn chỉ tập trung bán hàng, không quan tâm đến vấn đề brand ( thương hiệu). Các bạn có thể tạo page tên viral theo trend luôn để tận dụng kết hợp bán hàng. Ví dụ như với trường hợp ở trên tôi có thể tạo luôn 1 page tên: GẠO NẾP GẠO TẺ để vừa đăng nội dung bán hàng vừa đăng các video viral đã chỉnh sửa kết hợp bán hàng cực mạnh.

Để có kết quả tốt nhất bạn cần đọc thêm bài này nữa: https://longhn.com/ky-thuat-3-buoc-toi-uu-hoa-ads-phay-buc-giam-50-gia-quang-cao-323.html

Kết quả đây

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